

Promotional Products: Nothing Beats a Key Ring
Almost always, we cannot escape promotional products, there’s bound to be rounds of giveaways the whole year through. And now we have a cache full of them: a couple of coffee mugs, a tumbler-full of pens, some bags and totes, several shirts and towels, too, and key rings or key chains placed somewhere, in all the familiar and missed nooks and drawers of the house....
Simple, Effective Advertising Strategy: Use Promotional Products
You are working alone on this one, flipping through magazines or stock photo books to jump-start your thinking. Stock photo books give you something visual to think against. Magazines, too, are filled with inspirational editorial design. You went to a newsstand and picked some foreign publications. You are thinking of ways to help you get outside the walls of your own head, and give you a starting point that’s more interesting than a blank screen....